Laura Mulvey's theory of the male gaze links with feminism as she believes that cinema audiences look at films in two ways:
- Voyeuristically
- Fetishstically
She says that cinema audiences watch a film without being watched by the characters on screen and that usually in a darkened cinema so other audiences do not observe them either. Therefore we are almost voyeurs ourselves by watching the people on screen and this can lead to two effects:
- Objectification of female characters in relation to this controlling male gaze
- Narcissistic identification with an ideal image seen on screen
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