MAGAZINE TERMINOLOGY

Masthead is the text title or title of the magazine at the top of the page.
Banner is smaller normally at the side of the magazine, it draws your attention to a topic in the magazine.
The main image is the image on the front, it will be the main story in the magazine. It is the image that is selling the magazine and the story inside it, the main image also takes up the most space on the front cover of the magazine.
Buzz word includes words such as exclusive, win, one off, it builds up temptation to buy the magazine, an exclusive offer what the magazine is creating these words get people to buy the magazine.
The headline is the title or caption of the article inside the magazine, it is important as it gives a little information on the story inside.
Barcode this is code and convention, this is how people in the shop know what is free and what is not. The barcode tells the price of the magazine and also has a issue number and a date on it. It can also tell you which company has distributed the magazine.
Anchorage text is used to basically to attach meaning to something either through the matching of words or images which construct a meaning.
Puff is a shape which stands out to some effect which normally has the buzz word in it, so it makes the offer or statement in it stand out even more.
Secondary images, other images which are on the front cover which don't need all the attention that the main image needs. Features tell the audience what is inside.
Pug is usually in the right hand corner, the corner of the page is normally coloured and looks like the magazine is going to be opened, normally has a buzz word inside. it is an incentive to open.